Why your business should support ICaN

By investing in these solutions, we protect our communities, minimise risks, and maintain a vibrant, growing, local economy. Use the links below to find out more about how your support for ICaN can meet your corporate goals and reporting framework requirements on climate and nature impacts.

ICaN and B-Corp Certification

Executive Summary

B Corp Certification is a globally recognized standard for businesses that balance profit with purpose. Achieving certification requires companies to demonstrate high levels of social and environmental performance, accountability, and transparency. Supporting ICaN (Investing in Communities, Climate and Nature) projects provides businesses with a direct pathway to meet these standards. 

By funding initiatives that mitigate climate change, restore biodiversity, and build community resilience, companies can generate measurable ecosystem service benefits while strengthening their B Impact Assessment scores. 

Philanthropic support for ICaN projects aligns with B Lab’s evolving standards and helps businesses achieve or maintain B Corp Certification.

What is B Corp Certification?

B Corp Certification is awarded to businesses that meet rigorous standards of social and environmental performance, accountability, and transparency. Verified by the non-profit B Lab, certification signifies a commitment to balancing profit with purpose.

Certified B Corporations are assessed across:

  • Governance
  • Workers
  • Community
  • Environment
  • Customers

The process involves completing the B Impact Assessment (BIA) — 250 questions across these five categories. A minimum score of 80 out of 200 points is required. Certification measures a company’s entire social and environmental footprint, from supply chains and input materials to charitable giving and employee benefits.

How Supporting ICaN Helps Your B Corp Certification

ICaN Project Focus Areas

ICaN projects deliver impact in three critical areas:

  • Mitigation – Reducing factors that contribute to climate change.
  • Adaptation – Making South Gloucestershire more resilient to climate impacts.
  • Recovery – Restoring biodiversity and strengthening ecosystems.

Quantifying Benefits

Using our Valuation Tool, ICaN projects provide independently verified data across seven categories:

  • Climate Regulation
  • Flood Regulation
  • Air Pollution Removal
  • Biodiversity
  • Recreation
  • Physical Health
  • Mental Health

This evidence demonstrates the measurable social and environmental value created by your support.

Alignment with Updated B Corp Standards

Recent updates to B Lab’s standards place stronger emphasis on environmental stewardship, circularity, climate action, and biodiversity protection. Supporting ICaN projects directly contributes to these priorities:

  • Environmental Stewardship: Donations reduce emissions, build resilience, and restore ecosystems — strengthening scores in the Environment category.
  • Community Engagement: Local and regional support demonstrates investment in community well‑being, enhancing the Community category.
  • Double Materiality Alignment: ICaN contributions evidence both positive impact (social/environmental outcomes) and financial materiality (risk mitigation).
  • Transparency & Accountability: ICaN provides measurable outcomes (e.g., tonnes of CO₂ avoided, hectares of habitat restored) for inclusion in your B Impact Assessment.
  • Leadership Signal: Philanthropic support for systemic solutions positions your business as a leader in regenerative practice.

Why It Matters

  • Climate & Biodiversity: Healthy ecosystems regulate temperature, filter pollutants, reduce flood risks, and store carbon. Their decline increases risks for businesses and communities alike.
  • Business Resilience: Supporting ICaN projects helps safeguard communities, minimize risks, and maintain a vibrant local economy.
  • Market Value: B Corp Certification is increasingly valued by investors, employees, and customers, enhancing credibility and brand reputation.
  • EU Alignment: For companies operating in EU markets, contributions also support CSRD disclosures, creating dual benefits.

Conclusion

Supporting ICaN projects is a powerful lever for achieving and maintaining B Corp Certification. By investing in climate and nature recovery, businesses demonstrate environmental stewardship, improve B Impact Assessment scores, and align with B Lab’s evolving standards. This not only strengthens sustainability credentials but also builds resilience across ecosystems, communities, and commercial operations.

Partner with ICaN today. Strengthen your B Impact Assessment and help build a nature-positive future.